Speak to your target audience and establish your place in their mind.
Highlights
People don't buy what you do; they buy why you do it.
Simon Sinek, author and motivational speaker, once said this sentence in his speech about the Golden Circle Principle - a framework that businesses can use to formulate how it appeals to their target audience. We took this framework to our heart and apply it in our Branding Strategy workshop. During the workshop, we will explore together the reasons why you do what you do in your business, how you plan to achieve your vision, and what products and services you will utilize in realizing this vision. Additionally, we will also define:
Key brand feelings & tone of voice
Target groups & customer profiles (personas)
Brand associations we want to achieve and avoid
Brand elements such as colors & fonts,
The resulting branding strategy will be the basis for us to work further on visual identity design, UI/UX design for your website & application, and your brand's marketing campaigns.
I found the workshop very inspiring. Hastomi's approach is slightly different from what we would have thought of ourselves and we have really grown closer as a team.
