Speak to your target audience and establish your place in their mind.
People buy not what you do, but why you do it.
Simon Sinek, author and motivational speaker, once said this sentence in his speech about the Golden Circle Principle - a framework that businesses can use to formulate how it appeals to their target audience. We took this framework to our heart and apply it in our Branding Strategy workshop. During the workshop, we will define together why you do what you do in your business, how you plan to achieve your vision, and what products and services you will utilize in realizing this vision. Our Visual Identity service helps to visualize the outcome of the Branding Strategy workshop.
We created a custom arrival assistance flow that is connected to automated email campaign at MailChimp
We created a custom shopping wizard for the company's mobility package and custom subscription module for the company's bike rental programme.
We took the brand elements of Student Mobility and implemented these across the website, creating a uniformed brand feeling through-out the user's journey on the website.
We connected Mollie to handle all transactions
I found the workshop very inspiring. Hastomi's approach is slightly different from what we would have thought of ourselves and we have really grown closer as a team.